Internet Fundraising: Distracted Online Donors Do Not Donate
The proportion of folks that go to a website and get somewhere from the shopping cart process but eventually give up is just about 59 percent. Donate
To ensure that means more than one out of every two visitors to a website features a credit card in hand and is ready to buy (or donate) but will not. They provide up.
One of the culprits is distractions.
Something more important distract different people. I suggest a very important factor you do not want to get on your donation page is a video or perhaps a video that people can observe that takes them outside that page. If people arrive at your donate now page, you don't want to possess a video they could click that takes these phones YouTube or MySpace or shows them another page in your website. Donor
Look at the donation page to get a human rights organization. On the left-hand side they have a hyperlink to News Releases, About Us, Publications, and Info by Country. They have all the Global Issues, like Torture, Women's Rights, and Social Justice. Then you look further down, there is a Film Festival, Picture galleries, and Audio/Video. They've many of these tantalizing items that a donor might look at and think: "Oh, there is a photo gallery. I think I'll click that." Plus they clicked right away from the donation page.
At the end of the same page these people have a Bookstore, Press Contacts, and Financial Documents. They've a number of stuff that you can select at the end of the page, and also on the left of the page, and also on the best of the page. Big mistake.
You want to remove anything that you imagine will distract a donor from building a donation. That features graphics, videos, and navigation buttons that get them of the page and someplace else inside your website, and any words, paragraphs, sentences, or phrases that use up the donors' serious amounts of distract them from giving a gift.
If you have ever tried sales, you will know one of many cautions which you always receive like a salesperson is, "Don't talk yourself out of your sale." Many people accomplish that. They give you the presentation, they show you precisely what they believe you should purchase, after which when you have decided to get it and you are able to buy they keep on talking and talking and talking and talking. And quite often they'll let you know something concerning the product which you hadn't really thought about and hadn't learned, and so they talk you out of buying it.
Don't to do that on your donation page. Request the donation. And only the donation. Then be quiet.